Another look at corporate America’s culture

The fast pace of business diversification, the “I and me” work ethic, and 1980s entrepreneurship have been superseded by downsizing, teaming, and total quality management. Some managers, who believe that finding the “right” or “strong” culture enhances corporate effectiveness, attempt to conceptualize the culture of organizations. This study examines employees’ perceptions of today’s organizational culture. The assumption here is that organizational culture in the 1990s has changed when compared to the 1980s era of diversification, mergers, and entrepreneurship. This study provides evidence that the emphasis on external stakeholders’ interest has led to so much downsizing that employee loyalty is adversely affected. As a result, organizations are not meeting the increased need for teamwork and problem‐solving.