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During labor shortages, organizations that wish to recruit effectively must advertise jobs attractive to applicants. Demonstrates that policy capturing methodology can be used to uncover the job attributes of interest to potential applicants. Examines the influence of five organizational attributes on the willingness to apply for and accept a job offer in law enforcement. A total of 213 individuals seeking basic law enforcement training certification participated in this study. Each participant completed a survey made up of 32 scenarios varying on levels of five attributes. For the dependent variables “willingness to apply for a job” and “willingness to accept a job offer”, starting salary exerted the most influence on individuals’ job choice decisions. Relocation requirements, advancement opportunities, image, and retirement plan followed respectively in amount of influence exerted for each variable.

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