FRESHMAN ATTITUDES TOWARDS MANUFACTURING CAREERS

An exploratory case study examines attitudes and career aspirations of college freshmen. Findings indicate that students show almost no interest in pursuing manufacturing careers even though they are strongly interested in manufacturing concerns including the quality of American products, government policy, and labour‐management relations. Regardless of family background, income or parent′s occupation, students shared similar attitudes towards manufacturing. Also presents ways to change these attitudes and possible areas for future research.