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Keywords: Employers
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Journal Articles
Conceptualizing and researching employer branding
Available to Purchase
Journal:
Career Development International
Career Development International (2004) 9 (5): 501–517.
Published: 01 August 2004
...Kristin Backhaus; Surinder Tikoo Employer branding represents a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. In recent years employer branding has gained popularity among practicing managers. Given this managerial...
Journal Articles
Beyond technical competence: developing mental toughness
Available to Purchase
Journal:
Career Development International
Career Development International (2000) 5 (3): 171–176.
Published: 01 June 2000
..., today’s winner is tomorrow’s loser – the ultimate equalizer is time. Your boss will eventually learn this the hard way. Competences Employee attitudes Management attitudes Employers Perhaps one of the best definitions of “mental toughness” comes from the former Green Bay Packers football...
