Keywords: Social media marketing
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Journal Articles

From an “idea generator” to a “solution facilitator”: A study of the changing roles of advertising professionals in the social media marketing era

Pui Yuen Lee, Kung Wong Lau
Journal: Career Development International
Career Development International (2019) 24 (1): 2–17.
https://doi.org/10.1108/CDI-03-2018-0080
Published: 15 November 2018
...Pui Yuen Lee; Kung Wong Lau Purpose The rise of social media marketing has brought significant implications for advertising industry and its organizations. The traditional role of advertising professionals had been changing from a clear identity to an unclear one. However, previous research has...
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