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Keywords:
Case writing
The scarcity of female protagonists in business education case papers is a subject currently receiving scrutiny although gender balancing protagonists’ numbers in these papers remains a challenge (Moules, 2018). Women, and particularly those belonging to minority groups, are seldom featured as protagonists or do not feature in case papers at all (Symons, 2016; Moules, 2018; Sharen and McGowan, 2019; Ammerman et al., 2019; Smith and Chavez-Varela, 2020). Two independent studies (Symons, 2016; Sharen and McGowan, 2019) conclude that the overall proportion of female leads in case papers sits...
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