... that by having this collection available through mobile, they should increase the number of items purchased in a transaction, also known as increasing the units per transaction (UPT). Buying Assortment planning Merchandising Multi-channel Omnichannel Ecommerce Strategic management Regional strategies...

... illustrate how small Indian businesses in various small towns and cities are adapting to the disruptions in their businesses. In addition, insight regarding omnichannel operations and their implementation and decision-making at the level of such small businesses is also provided. Learning outcomes...