– The purpose of this paper is to emphasize the importance and means of making corporate social responsibility (CSR) an integral part of corporate strategy with the help of case studies.
– The article explores the transformation of business from being egocentric to socially responsible. With the use of examples it demonstrates how integrating CSR into strategy can create sustainable business models.
– Firms need to develop a framework for integrating CSR into their business strategy for long term successful survival.
– Corporates and society are intertwined and mutually dependent. Business cannot survive without society's acquiescence nor succeed without its active support.
– The article explains the benefits of CSR and how to make it an integral part of business strategy to gain a competitive advantage.
