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Volume 17, Issue 1
2 January 2023
Chinese Management Studies Cover Image for Volume 17, Issue 1
Research Article| January 27 2022

Value co-creation and new product development success: the moderating effect of structural empowerment Available to Purchase

Dong Wu;
Dong Wu
School of Management,
Zhejiang University
, Hangzhou,
China
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Tanfei Liu;
Tanfei Liu
School of Management,
Zhejiang University
, Hangzhou,
China
Tanfei Liu can be contacted at: 11920018@zju.edu.cn
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Fei Wu;
Fei Wu
School of Management,
Zhejiang University
, Hangzhou,
China
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Wenxiao Bai;
Wenxiao Bai
School of Management,
Zhejiang University
, Hangzhou,
China
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Xinyi Lin
Xinyi Lin
School of Management,
Zhejiang University
, Hangzhou,
China
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Author & Article Information
Tanfei Liu can be contacted at: 11920018@zju.edu.cn
Publisher: Emerald Publishing
Received: April 16 2021
Revision Received: July 02 2021
Revision Received: August 17 2021
Revision Received: October 07 2021
Revision Received: December 01 2021
Accepted: December 30 2021
Online ISSN: 1750-6158
Print ISSN: 1750-614X
Funding
Funding Group:
  • Award Group:
    • Funder(s):
       
    • Award Id(s):
      71832013
      ,
      72192823
      ,
      71821002
  • Award Group:
    • Funder(s):
       
    • Award Id(s):
      21&ZD131
© Emerald Publishing Limited
2022
Emerald Publishing Limited
Licensed re-use rights only
Chinese Management Studies (2023) 17 (1): 197–214.
https://doi.org/10.1108/CMS-04-2021-0126
Article history
Received:
April 16 2021
Revision Received:
July 02 2021
Revision Received:
August 17 2021
Revision Received:
October 07 2021
Revision Received:
December 01 2021
Accepted:
December 30 2021
Purpose

This paper aims to represent an empirical study of what role does structural empowerment play in the relationship between multi-stakeholder value co-creation (VCC) and the success of new product development (NPD).

Design/methodology/approach

The hypotheses developed in this paper are tested by using data from 243 manufacturing companies worldwide.

Findings

The results show that the VCC activities have significant positive effects on NPD success, and structural empowerment moderates the impact of VCC activities on NPD success, but the moderating effect is not significant for customer involvement.

Originality/value

This study contributes to the research of VCC and discusses the positive role of structural empowerment to enhance the impact of VCC activities on NPD success.

Keywords:
New product development success, Value co-creation, Customer involvement, Supplier involvement, Manufacturing involvement, Structural empowerment
© Emerald Publishing Limited
2022
Emerald Publishing Limited
Licensed re-use rights only
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