The purpose of this study is to draw on social identity theory to propose a moderated dual-mediation research model. This model investigates how employees process low-carbon information and ultimately form behaviors related to such information.
Data were collected in three stages using a sample of six hotels, 30 teams and 290 team members in two tourism cities in Hainan Province, China.
The results of this study demonstrate that social embeddedness of environmental identity behavior through pro-environmental self-identity and environmental commitment. Furthermore, environmentally transformative leadership positively moderates this dual-mediation influence mechanism.
This study’s findings contribute to the literature on the application of social identity theory in the field of low-carbon behaviors and serves as a reference for the management of low-carbon behaviors in the hospitality industry.
