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Purpose

The purpose of this paper is to reflect upon the responsibilities and opportunities that arise for management education out of the 2008/2009 economic and financial crisis, with a focus on the emerging leadership role of Asian business schools, notably in China.

Design/methodology/approach

The paper begins by identifying three fundamental challenges for management education. It then discusses two conceptual issues relating to, first, the contents and systems to be included in curriculum reform and learning, and second, the drivers of change in management education. The paper draws upon conceptual papers advanced by leading business school deans, and identifies conditions which provide Asian business schools with a unique, transformational role.

Findings

The depth, breadth and seriousness of current economic and social problems in emerging economics suggest that the necessary reform and transformation of management education is most likely going to be led by business school deans and management education faculty located in and working with business leaders in emerging markets. China business schools are likely to emerge as thought leaders in the reform process in part due to the quality of scholars, especially “returnees”, now locating there.

Practical implications

Thought leadership from Asian/Chinese business schools will change the current academic model, based on one‐way knowledge transfer, to a two‐way learning model. This transformation from industrialized to emerging economies will have far‐reaching consequences for curriculum design, faculty exchanges and international cooperation between business schools.

Social implications

The shift toward Asia‐ or China‐originated thought leadership is evidence of a wider international social trend.

Originality/value

The paper challenges existing views of management education which are still led by Europe and North America, thus offering a new perspective on the drivers of change in management education.

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