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Keywords: Big data
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Journal Articles
The role of big data in the formation of supply chain platform for new forms of online retail
Available to Purchase
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (4): 1047–1064.
Published: 01 January 2024
...Bingfeng Bai; Guohua Wu Purpose The purpose of this study is to explore the relationship between big data and supply chain platform in China’s retail industry. With the emergence of big data resources and technologies, the business pattern of new retail advocates the combination of online...
