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Keywords: Big step internationalization
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (6): 1738–1774.
Published: 26 April 2024
...Shifang Zhao; Shu Yu Purpose In recent decades, emerging market multinational enterprises (EMNEs) have predominantly adopted a big step internationalization strategy to expand their business overseas. This study aims to examine the effect of big step internationalization on the speed of subsequent...
