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Keywords: Brand asset seeking
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2022) 16 (2): 245–273.
Published: 02 June 2021
...Fernando Angulo-Ruiz; Albena Pergelova; William X. Wei Purpose This research aims to assess variations of motivations when studying international location decisions. In particular, this study aims to assess the influence of diverse motivations – seeking technology, seeking brand assets, seeking...
