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Keywords: Brand value
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (3): 847–868.
Published: 27 July 2023
...Di Ke; Ximeng Jia; Yuanyuan Li; Peipei Wang Purpose Taking a dynamic endogenous perspective, this study aims to examine neglected endogeneity issues in the relationship between corporate social responsibility (CSR) and brand value and the relationship’s moderation by corporate governance...
