.... McIntyre‐Bhatty can be contacted at: TMcIntyre‐Bhatty@bournemouth.ac.uk © Emerald Group Publishing Limited 2011 Consumer behaviour Brands Ethics Marketing strategy The Art of War Brand persuasion Manufacturing consent Marketing leverage Political economics Consumption...

.... Customer loyalty program Loyalty Relationship commitment Relationship quality Taiwan Consumer behaviour Consumer loyalty The retail business is not as simple as “Displaying goods in an open store” to satisfy customer needs. Meeting the diverse customer demand to achieve customer loyalty...

... communication patterns, complaint actions regarding service failures and food failures, satisfaction with failure recovery, repurchase intentions, and demographics. Adolescents Customers Consumer behaviour Complaints Restaurants Taiwan Service failure handling is an imperative task...

... Consumer behaviour Supplier evaluation The purpose of this paper is to address the importance of factors affecting decisions concerning customer's supplier selection between Chinese and foreign banks in China. It is a hitherto largely unexplored area, which is remarkable considering that China has...