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Keywords: Consumer loyalty
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Journal Articles
Relationships among customer loyalty programs, service quality, relationship quality and loyalty: An empirical study
Available to Purchase
Journal:
Chinese Management Studies
Chinese Management Studies (2011) 5 (2): 194–206.
Published: 14 June 2011
.... Customer loyalty program Loyalty Relationship commitment Relationship quality Taiwan Consumer behaviour Consumer loyalty The retail business is not as simple as “Displaying goods in an open store” to satisfy customer needs. Meeting the diverse customer demand to achieve customer loyalty...
