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Keywords: Consumer loyalty
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2011) 5 (2): 194–206.
Published: 14 June 2011
... Taiwan Consumer behaviour Consumer loyalty There are five elements in the perceived value of customer loyalty programs: “Cash value”, “Choice of redemption option”, “Aspiration value”, “Relevance”, and “Convenience” (Yi and Jeon, 2003). Shoemaker and Lewis (1999) believe that customer...
