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Keywords: Corporate image
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2023) 17 (3): 545–572.
Published: 19 May 2022
...Ziqing Peng; Yan Wan Purpose In this age of extremely well-developed social media, it is necessary to detect any change in the corporate image of an enterprise immediately so as to take quick action to avoid the wide spread of a negative image. However, existing survey-based corporate image...
Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2014) 8 (4): 556–576.
Published: 28 October 2014
... research design was conducted using survey data collected from 164 firms in Taiwan and 196 firms in Canada. Findings – We found societal differences in the positive influence of CSR on corporate image and employee commitment. Specifically, we found that the relationships between CSR (customer...
