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Keywords: Country of origin
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (4): 998–1020.
Published: 23 August 2023
..., this study aims to investigate the differential effects of CSR on brand crisis, considering the impact of country of origin and consumer ethnocentrism. Design/methodology/approach This study used a 2 (country of origins: domestic vs foreign) × 2 (consumer ethnocentrism: high vs low) × 2 (CSR: before vs...
