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Keywords: Customer involvement
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Journal Articles
Chinese Management Studies (2023) 17 (1): 197–214.
Published: 27 January 2022
..., but the moderating effect is not significant for customer involvement. Originality/value This study contributes to the research of VCC and discusses the positive role of structural empowerment to enhance the impact of VCC activities on NPD success. H1a. Customer involvement has a positive impact...
Journal Articles
Chinese Management Studies (2013) 7 (3): 488–507.
Published: 23 August 2013
... and information processing theory. This study also contributes to external involvement literature by examining both the direct and indirect effects of external involvement on operational performance. © Emerald Group Publishing Limited 2013 Business model Customer involvement Supplier involvement...

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