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Keywords: Customer loyalty
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2019) 13 (1): 128–145.
Published: 08 October 2018
...Yu-Chen Wei; Chiung-Wen Tsao Purpose This paper aims to investigate the moderating effects of employee commitment, customer loyalty and corporate reputation on the relationship between family influence and international expansion. Design/methodology/approach A cross-national research design...
Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2014) 8 (4): 556–576.
Published: 28 October 2014
...-oriented and employee-oriented) and corporate image were stronger for Taiwanese firms than for Canadian firms. In addition, employee CSR was found to be more strongly associated with higher employee commitment in Taiwan than in Canada. While customer CSR was associated with enhanced customer loyalty...
