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Keywords: Customer loyalty program
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Journal Articles
Relationships among customer loyalty programs, service quality, relationship quality and loyalty: An empirical study
Available to Purchase
Journal:
Chinese Management Studies
Chinese Management Studies (2011) 5 (2): 194–206.
Published: 14 June 2011
... quality impact their relationship commitment; the higher the relationship commitment, the higher the loyalty; and a customer loyalty program partially supports a positive impact on loyalty. Originality/value The paper shows that customer loyalty programs have positive influences on loyalty. However...
