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Keywords: Customer relationship performance
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2018) 12 (3): 524–546.
Published: 03 April 2018
...Jing Zhang; Mingfei Du Purpose Value appropriation and value creation are two sides of the same coin. How B2B seller’s value appropriation impacts customer relationship performance still remains an under-researched topic. This paper aims to probe into this question in the context of Chinese B2B...
