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Keywords: E-red envelope
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2017) 11 (1): 90–106.
Published: 03 April 2017
... innovations and optimizations. This paper is structured as follows: Section 2 reviews the related literatures about business model and iTV ad. Section 3 describes the study methodology and proposes a new model named voice, incentive and convenience (VIC). Section 4 tells the story of Gala e-red envelope...
