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Keywords: Emerging IT investments
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (2): 506–525.
Published: 04 April 2023
... IT firms (e.g., Big Tech giants) and non-IT firms (e.g., incumbents) should discover how to balance firm value and profit in their management of emerging technology investment projects with digital options thinking. Originality/value To the best of the authors’ knowledge, this is the first empirical...
