Keywords: Emerging economies
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Journal Articles
Chinese Management Studies (2026) 20 (7): 2046–2085.
Published: 17 December 2025
...Bo Zou; Jingxuan Yang; Mingxuan Wang Purpose Through an exploratory case, this paper aims to investigate firms ’ product innovation mechanisms targeting the “middle of the pyramid ( MOP )” in emerging economies within a digital context. Design/methodology/approach This paper conducts a case...
Journal Articles
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