... as a mediator and face consciousness as a moderator. Design/methodology/approach An online survey was conducted and 188 subordinate-supervisor paired samples were collected in China. This paper applied the multiple linear regression method to test the proposed hypotheses. Findings Results show...

...Rui Li; Jia Xu; Mingshan Zhou; Tianyu Wang Purpose In accordance with the traditional ranking of “scholar, farmer, artisan and merchant” in China, entrepreneurs are characterized as having lower social status, and are driven by face consciousness to engage in conspicuous consumption. Education...