Keywords: Firm market value
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Journal Articles
Chinese Management Studies (2023) 17 (4): 787–807.
Published: 01 July 2022
...Yongqiang Gao; Yingli Wang; Taïeb Hafsi Purpose Drawing on the affect transfer and stakeholder theories, this study aims to examine how the performance of a sports team that a firm owns or sponsors may affect the firm’s market value. It explicates that a sports team wins (loses) in the field...

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