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Keywords: First mover
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2012) 6 (4): 647–667.
Published: 15 November 2012
...Tariq Malik Purpose The purpose of this paper is to explore whether being a first‐mover into the Chinese market through strategic alliance with host companies provides competitive advantages to the foreign entrant. The aim is to understand the relevance of the first‐mover and internationalization...
