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Keywords: Green innovation failure
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies 1–32.
Published: 10 June 2026
...Zhiyu Chen; Jianzu Wu; Yumeng Luo; Xiaonan Tuo Purpose Although green innovation is central to corporate sustainability strategies, its long development cycles and high uncertainty render it susceptible to failure. Counteracting the negative signals of green innovation failure is critical...
