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Keywords: Insurance-like effect of CSR
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (4): 998–1020.
Published: 23 August 2023
... the company undergoing a crisis was greater for domestic than for foreign companies. Conversely, for consumers with low ethnocentrism, the effectiveness of CSR in attenuating the negative impact of the brand crisis (i.e. the insurance-like effect of CSR) was insignificant across domestic and foreign companies...
