...Tung-Hsiang Chou; Fang-Kai Chang; Thi Hang Tran; Kesin Liang Purpose This study aims to investigate the key psychological and contextual factors that influence consumers’ behavioral intention to adopt Internet-only banking. By applying the stimulus–organism–response ( SOR ) framework, the study...

...Yun Zhang; Xiaogang Chen; Xinhui Liu; Nan Zhu Purpose With the development of information technology, there is a growing trend for internet enterprises in China to launch internet-only banks. This paper aims to explore how the brand trust in an internet enterprise is transferred to the initial...