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Keywords: Long tail markets
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2020) 14 (2): 433–454.
Published: 04 December 2019
...Shuanping Dai; Markus Taube Purpose This paper aims to explore the functionality of long tail markets (LTM), where the consumers cannot be reached or are ignored by the traditional mainstream businesses, in new products and business development. Design/methodology/approach First, the authors...
