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Keywords: Marketing
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2011) 5 (1): 35–54.
Published: 05 April 2011
... (commensurate with attitudes) generated by a marketing manager, and influenced by that individual's sense of cultural responsibility. The authors have researched, and have used this concept of The Key and its effectiveness in conflict management in both academic and international business arenas...
