...Enhui Yan; Jianlin Wu; Jibao Gu Purpose The purpose of this paper is to investigate how complementors’ marketing capability and technology capability affect their performance. Drawing on social capital theory, the authors examine platform network centrality as a mediator and platform reputation...

...Professor Yuanhui Li ,Prof. John Ferguson; Chang-Hyun Jin Purpose – The aim of this study was to examine the role of top management’s social capital – focusing on specific components of social capital – in shaping a company’s marketing capabilities. In addition, the study was designed...