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Keywords: Multigenerational product innovation
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Journal Articles
Multigenerational product innovation process in electronic information industry: a qualitative study
Journal:
Chinese Management Studies
Chinese Management Studies (2023) 17 (2): 388–404.
Published: 29 March 2022
... how enterprises achieve multigenerational product innovation. Design/methodology/approach An exploratory case study design is used to explore the multigenerational product innovation process. Findings This study proposes a model of the multigenerational product innovation process and shows...
