Keywords: National soccer league
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Journal Articles
Chinese Management Studies (2023) 17 (4): 787–807.
Published: 01 July 2022
... raises the public’s positive (negative) affect, which can spill over to the associated firm. Design/methodology/approach Based on a sample of publicly listed firms in Chinese stock exchanges that are owners or sponsors of soccer teams that competed in the National soccer league of China during 2004...

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