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Keywords: New product launch action
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2018) 12 (1): 79–105.
Published: 02 February 2018
...Yang Liu; Peng Cheng; Dingtao Zhao Purpose This paper aims to examine the effect of new product launch actions and firm reputation on firm performance in the Chinese auto industry. Design/methodology/approach This analysis adopts empirical data from 66 auto firms in China’s auto market from...
