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Keywords: New product performance
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (1): 1–23.
Published: 01 December 2022
... in the AI application processes. Drawing upon the resource-based view and the theory of planned behavior, this study aims to investigate how BDAC and collaboration affect new product performance (NPP). Practically, a harmonic working team is particularly important for creating management synergies...
