...Ya-long Wei; Dan Long; Yao-kuang Li; Xu-sheng Cheng Purpose The purpose of this paper is to build a research model to examine the effects of business planning on the new venture emergence, as well as to examine the moderating effects of innovativeness of products. Design/methodology/approach...

... and their interactive effect on the business planning in the new venture emergence. Design/methodology/approach Six hypotheses are put forward and examined by hierarchical multiple linear regression and multiple logistic regression. The data of this paper are based on the first two rounds of survey data from...