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Keywords: Nonmarket strategy
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2024) 18 (5): 1492–1513.
Published: 02 January 2024
...Yanyan Li; Shanxing Gao; Ron Chi-Wai Kwok Purpose The purpose of this study is to explore the relationship between nonmarket strategy and innovation performance, as well as the boundary factors that influence this relationship in the context of the pharmaceutical industry in emerging markets...
