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Keywords: Product development
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2012) 6 (3): 444–461.
Published: 24 August 2012
... and pessimistic possibilities. In product development, scenarios are used to simulate what users need, do, or know in various situations in a systematic manner (Imaz and Benyon, 1999). Scenario analyses are conducted to simulate different scenarios to predict possible outcomes and to provide recommendations...
