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Keywords: Product planning
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2012) 6 (3): 444–461.
Published: 24 August 2012
...Benjamin J.C. Yuan; Chun Yi Liu; Shun Chuan Ho; Hector K.M. Kao; Po Chang Shen Purpose Under such circumstances, how to assign the highest priority for future products which will create the greatest value will be the key success factor for a product planning model. The purpose of this study...
