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Keywords: Reward-based crowdfunding
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Journal Articles
Journal:
Chinese Management Studies
Chinese Management Studies (2020) 14 (2): 455–472.
Published: 07 June 2019
...Liang Zhao; Tsvi Vinig Purpose This paper aims to examine different hypotheses concerning the effects of guanxi on the reward-based crowdfunding project fundraising. Specifically, this study provides new insights into how guanxi and guanxi intensity may affect reward-based crowdfunding success...
