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Keywords: Service design
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Journal Articles
Chinese Management Studies (2022) 16 (1): 162–196.
Published: 05 July 2021
...Yi-An Chen; Chun Liang Chen Purpose The purpose of this study is to explore how creative-cultural hotels can achieve sustainable service design through the development of a holistic conceptual framework. Design/methodology/approach The authors created this framework using a qualitative...

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