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Keywords: Substitute scarcity
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Journal Articles
How substitute scarcity appeals effect on experiential gift’s purchase intention?
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Journal:
Chinese Management Studies
Chinese Management Studies (2023) 17 (4): 755–769.
Published: 16 June 2022
...Tser-Yieth Chen; Tsai Lien Yeh; Yen Ling Lin Purpose The purpose of this study is to explore the substitute scarcity appeals (unit scarcity or option scarcity) effect on experiential gift’s purchase intention, based on difference in gift attribute (hedonic or utilitarian gift) and difference...
