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Keywords: Trust transfer
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Journal Articles
Exploring trust transfer between internet enterprises and their affiliated internet-only banks: An adoption study of internet-only banks in China
Available to Purchase
Journal:
Chinese Management Studies
Chinese Management Studies (2018) 12 (1): 56–78.
Published: 15 January 2018
...). According to the trust transfer theory, trust transfer is one major way in which initial trust is developed (Stewart, 1999). That is, people form initial trust in an unfamiliar entity based on their trust in a familiar entity, which is associated with the unfamiliar one (Stewart, 2003). Following this logic...
