... Chain store Independent store Cultural value orientation Value co-creation Customer value QCA China’s coffee-related industry, including coffee shops, has exhibited significant potential despite the country’s relatively short history of coffee culture (Cai, 2016). An important factor...

...Dong Wu; Tanfei Liu; Fei Wu; Wenxiao Bai; Xinyi Lin Purpose This paper aims to represent an empirical study of what role does structural empowerment play in the relationship between multi-stakeholder value co-creation (VCC) and the success of new product development (NPD). Design/methodology...

... and their customers, the proposed model embeds these stakeholders within a single model through the vehicle of local value co-creation. This holistic framework can assist in designing sustainable service within the hospitality industry to deliver better services and customer experiences. The findings provide...