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Volume 12, Issue 1
1 January 2002
Competitiveness Review Cover Image for Volume 12, Issue 1
Review Article| January 01 2002

THE ETHICS OF HIRING IN THE NEW WORKPLACE: MEN AND WOMEN MANAGERS FACE CHANGING STEREOTYPES DISCOVER CORRELATIVE PATTERNS FOR SUCCESS

Beverly G. Merrick
Beverly G. Merrick
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2051-3143
Print ISSN: 1059-5422
© MCB UP Limited
2002
Competitiveness Review (2002) 12 (1): 94–114.
https://doi.org/10.1108/eb046437

“Which advertisement fits reality?” asked Pamela Butler, researcher into gender communication. The top ad represents selected adjectives used to describe feminine characteristics in the Bern Sex Role Inventory (BSRI), a psychometric testing instrument, while the bottom ad represents so‐called masculine personality characteristics. The ads were adapted from Butler's advertisements for “Insurance Executives” in Self‐Assertion for Women.

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© MCB UP Limited
2002
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