This study aims to identify the motivations for the formation of Coopetition in the tourism supply chain among travel and tourism agencies and hotels in the City of Tehran.
The present study is qualitative and exploratory. In this study, using the Convenience Sampling method, 21 tourism supply chain activists, including managers and senior experts from hotels and travel and tourism agencies in Tehran, were selected. Then, using semi-structured interviews and coding of the findings through the Clark and Brown method, main themes, sub-themes and conceptual categories were extracted.
Finally, regarding the motivations for coopetition among hotels and travel agencies, extracted main and sub-themes resulted in determining four conceptual categories including: Contextual aspect, Managerial aspect, Behavioral aspect and Strategic aspect.
No research has been conducted so far on the motivations for the formation of coopetition among hotels and travel agencies, specially in the Iranian tourism industry, which is targeted in the present study.
